Puerto de la Cruz: The Most Underrated Town in Tenerife
Puerto de la Cruz is one of those places that quietly wins you over. Located on the lush northern coast of Tenerife, this vibrant seaside town offers a rare balance: authentic Canarian life, historical charm, colorful architecture, and enough attractions to keep both first-time visitors and repeat travelers entertained. Unlike some of Tenerife’s purpose-built resort areas, Puerto de la Cruz feels like a real city – alive, walkable, and full of local energy. That is why we consider it one of the most underrated places in Tenerife. In this comprehensive guide, you’ll discover why Puerto de la Cruz is the best base in northern Tenerife, what to see and do, where to eat, how to get there, and what nearby places are worth adding to your itinerary.
Why Visit Puerto de la Cruz?
Puerto de la Cruz combines the best of several worlds:
- A coastal resort atmosphere without losing local character
- Historic streets, churches, and traditional houses
- Oceanfront promenades, volcanic beaches, and sea pools
- Green spaces and botanical gardens thanks to the northern climate
- Excellent food scene, from budget-friendly bites to fine dining
It’s ideal for travelers who want culture and city life, not just sunbeds and all-inclusive hotels.
A Brief History of Puerto de la Cruz
Puerto de la Cruz is one of Tenerife’s oldest tourist destinations. Its roots go back to the early 16th century, when it served as the port for nearby La Orotava, exporting sugar, wine, and bananas to Europe and the Americas.
In the 19th century, the town became especially popular with British travelers, who were drawn to the mild climate for health reasons. Many of the historic villas and gardens date back to this period, including the famous JardÃn Botánico, created to acclimatize exotic plants.
Unlike newer resort towns, Puerto de la Cruz grew organically over centuries. That layered history is still visible today – in its churches, plazas, traditional houses, and everyday street life.
What to See and Do in Puerto de la Cruz
Beaches of Puerto de la Cruz
Puerto de la Cruz is known for its black volcanic sand beaches, dramatic and natural rather than postcard-perfect.
Playa JardÃn
Designed by Canarian artist César Manrique, Playa JardÃn is the town’s most famous beach. Palm trees, gardens, and views of Mount Teide make it one of the most beautiful urban beaches on the island.
Playa Martiánez
Smaller and closer to the city center, this beach is great for a quick dip or sunset views.
Playa El Bollullo
Located just outside town, this wild beach is a favorite among locals. Expect waves, stunning scenery, and a more natural feel. Tip: Swimming conditions can vary due to waves—always check the flag system.
Lago Martiánez (Costa Martiánez)
Lago Martiánez is one of Puerto de la Cruz’s most iconic attractions and a perfect solution to the sometimes rough ocean conditions. This large saltwater swimming complex, also designed by César Manrique, combines architecture, art, and nature into one relaxing seaside experience. The complex features several seawater pools, sun terraces, bars, and cafés, all overlooking the Atlantic Ocean. It’s popular with both locals and visitors and offers a calm, scenic alternative to swimming directly in the sea.
Loro Parque
Loro Parque is one of Tenerife’s top attractions and one of the most respected zoological parks in the world. Located on the western edge of Puerto de la Cruz, it is easily accessible from the city center.
The park is home to a wide variety of animals, including penguins, gorillas, jaguars, parrots, and marine species. Beyond entertainment, Loro Parque focuses strongly on conservation and education, making it a meaningful visit for families as well as adults.
Iglesia de Nuestra Señora de la Peña de Francia
The Iglesia de Nuestra Señora de la Peña de Francia is the main church of Puerto de la Cruz and an important historical landmark. Built in the 17th century, it stands on a lively square surrounded by cafés and traditional buildings. Inside, the church offers a quiet contrast to the busy streets outside, with classic Canarian religious art and a peaceful atmosphere. It’s a small but culturally significant stop when exploring the historic center.
Historic Center and Colorful Houses
One of the greatest pleasures in Puerto de la Cruz is simply walking through its historic center. Narrow streets, small plazas, and pedestrian zones are lined with colorful houses, wooden balconies, and traditional Canarian architecture. Unlike modern resort areas, this part of the city feels lived-in and authentic. Local shops, bakeries, bars, and everyday life blend naturally with tourism, creating a vibrant urban atmosphere throughout the day and evening.
JardÃn Botánico (Botanical Garden)
The Botanical Garden of Puerto de la Cruz was founded in the late 18th century to help acclimatize exotic plants brought from the Americas and other parts of the world. Thanks to the mild northern climate, many of these species thrive here. Today, the garden is a peaceful green oasis filled with towering palms, rare trees, and colorful flowers. It’s an ideal place for a relaxed walk, especially on warmer days, and a favorite spot for nature lovers and photographers.
Agatha Christie Painted Stairs
One of Puerto de la Cruz’s most charming hidden details is the painted staircase dedicated to Agatha Christie. The famous British author stayed in the town in the 1920s during a difficult period of her life and found inspiration and peace here. The murals and painted steps commemorate her connection to Puerto de la Cruz and add a cultural and literary layer to the city. It’s a small but meaningful stop that shows how deeply history and art are woven into the urban landscape.
Seafront Promenade Walk
The seaside promenade in Puerto de la Cruz stretches along the rugged Atlantic coastline and offers stunning ocean views. Walking here, you’ll see waves crashing against volcanic rocks, natural pools, and open views toward the horizon. It’s perfect for a morning walk, a relaxed afternoon stroll, or a sunset walk when the light softens and the city slows down. Along the way, you’ll find cafés, viewpoints, and benches ideal for taking in the atmosphere.
Parque Taoro
Parque Taoro is a green park located on a hill above Puerto de la Cruz and offers some of the best panoramic views of the city and the ocean. Once an elegant residential area, today it serves as a peaceful escape from the busy streets below. The park features walking paths, gardens, historic buildings, and viewpoints overlooking the coastline and Mount Teide. It’s an excellent spot for a quiet walk, a picnic, or simply enjoying a different perspective of Puerto de la Cruz.
Where to Eat in Puerto de la Cruz
Puerto de la Cruz has one of the best food scenes in northern Tenerife, catering to all budgets.
100 Montaditos – Budget-Friendly Classic
A popular Spanish chain, 100 Montaditos is ideal for:
- Quick snacks and light meals
- Excellent price-to-quality ratio
- Small sandwiches (montaditos) to share
- Affordable drinks like tinto de verano
Perfect for a casual lunch or pre-dinner drink.
Compostelana Plaza del Charco
A reliable choice for Italian cuisine and lively evening atmosphere.
Brunelli’s Steakhouse
Great for high-quality meat, amazing views, and elegant dining.
Casa Pache
A modern twist on local cuisine, popular with both locals and visitors.Tip: Northern Tenerife is famous for local wines – don’t skip them
How to Get to Puerto de la Cruz and Where to Park
Puerto de la Cruz is located on the northern coast of Tenerife and is easy to reach both by car and public transport. From Tenerife North Airport (TFN), the drive takes approximately 25 minutes and follows well-maintained roads through the Orotava Valley. If you arrive at Tenerife South Airport (TFS), expect a drive of around one hour, depending on traffic. While buses do connect Puerto de la Cruz with both airports, renting a car is the most convenient option, especially if you plan to explore other parts of northern Tenerife such as La Orotava or Icod de los Vinos.
Parking in Puerto de la Cruz can be slightly challenging, particularly in the historic center, where streets are narrow and many areas are pedestrian-only. The easiest solution is to use free public car park Explanada del Muelle, however, it could be challenging to find a free spot in peak hours.
Street parking is possible in residential neighborhoods slightly outside the center, but availability varies and it’s important to pay attention to road signs and markings. Blue zones usually indicate paid parking with time limits, while other areas are reserved for residents. If you are staying overnight, choosing accommodation with private or hotel parking can make your stay much more comfortable and stress-free.
What to Visit Near Puerto de la Cruz
La Orotava
Just a few minutes away, La Orotava is one of Tenerife’s most beautiful historic towns.
Highlights:
- Perfectly preserved old town
- Traditional Canarian balconies
- Casa de los Balcones
A must for culture lovers.
Icod de los Vinos
Home to the legendary Drago Milenario, a thousand-year-old dragon tree.
Also worth visiting:
- Historic center
- Wine culture
- Cueva del Viento (lava tubes)
Visiting Icod de los Vinos is easy to combine with a Puerto de la Cruz stay.
Extra Tips for Visiting Puerto de la Cruz
Puerto de la Cruz has a noticeably different atmosphere from southern Tenerife, mainly due to its location in the north of the island. The climate here is generally milder and more humid, which keeps the landscape green and lush throughout the year. This also means that weather can change more quickly, so it’s a good idea to pack a light jacket or layers, especially in the evenings.
When it comes to swimming, ocean conditions can vary depending on the swell, so always pay attention to local warnings. Many visitors choose the sea pools or Lago Martiánez as a safer and more relaxed alternative.
Local dining habits are another thing worth keeping in mind. Lunch is usually served later than in many European countries, and dinner typically starts after 8 pm. Shops and restaurants in the center often stay open late, which adds to the lively evening atmosphere and makes Puerto de la Cruz feel active well into the night.
Is Puerto de la Cruz Right for You?
Puerto de la Cruz is an excellent choice for travelers who want to experience a more authentic side of Tenerife. It appeals to those who enjoy city life, culture, walking, and a destination where tourism blends naturally with everyday local life. The combination of historic streets, ocean views, gardens, and lively plazas creates an atmosphere that feels both relaxed and dynamic. This town is particularly well-suited for couples, solo travelers, and families who value variety over resort-style holidays. If your ideal vacation involves exploring on foot, dining in local restaurants, and discovering nearby towns and nature spots, Puerto de la Cruz is a strong match. On the other hand, if you are looking primarily for long sandy beaches, guaranteed sunshine, and all-inclusive resorts, southern Tenerife may be a better fit. For travelers seeking character, culture, and a sense of place, Puerto de la Cruz delivers exactly that.
Frequently Asked Questions (FAQ)
Is Puerto de la Cruz good for a holiday?
Yes – especially for travelers who enjoy culture, walking, food, and a real city atmosphere rather than purely resort tourism.
Can you swim in Puerto de la Cruz?
Yes, but conditions vary. Beaches can be rough, so sea pools like Lago Martiánez are a popular alternative.
How many days should I spend in Puerto de la Cruz?
3–5 days is ideal, or longer if you plan to explore northern Tenerife.
Is Puerto de la Cruz good for families?
Absolutely. Attractions like Loro Parque, beaches, and pools make it family-friendly.
Is Puerto de la Cruz better than Costa Adeje or Las Américas?
It depends on your travel style. Puerto de la Cruz is more authentic and cultural, while the south focuses on resorts and beaches.
